Digital Marketing

Any form of marketing that is done online is called Digital Marketing. Though it’s an old word, it has presently become the trending one because of the changes in our lifestyle. Nowadays, every one of us has at least one social media account. The number of people using internet is growing. The way of buying products or services is changing too. Marketing is done in the right place and at the right time. People are now spending more time online. So, it is the best place to do marketing. Furthermore, digital marketing has tools through which one can reach out to the targeted crowd and get to know about the performance of the marketing. This is where digital marketing excels in the traditional form of marketing.

Types of Digital Marketing :

1. Content Marketing: Here, relevant and good quality content is created using relevant keywords to attract possible buyers to a particular brand.
2. Search Engine Optimization ( SEO ): It is a popular form of digital marketing. Here, popular keywords, backlinks, and many other techniques are used to reach out to the possible buyers faster than the competitors.
3. Search Engine Marketing ( SEM ): It’s more like SEO. But the difference is that SEM is a kind of paid digital marketing. It helps your brand to be visible to a larger audience by using search engine paid advertisements.
4. Social Media Marketing : It is the way of presenting your brand in various social media. There can be both paid and unpaid social media marketing.
5. Email Marketing : It is another important part of digital marketing. Through this, your brand can reach out to the targeted audiences directly in their mailbox. It also informs you how many people have opened the mail or clicked on your email etc.
6. Pay-per-click Marketing : Here, you pay when someone clicks on your advertisement. It is part of paid digital marketing.

Apart from these, radio and television advertisements, influencer, or affiliate marketing are also part of digital marketing. Any form of marketing that is done online using digital tools comes under digital marketing.

Why Your Brand Needs Digital Marketing?

1. It is affordable. It is cheaper than traditional offline marketing. You can pay a little, check the performance, and decide the future action. Here, you don’t have to invest according to the result you receive.
2. You can do direct interaction with your possible customers. As they can comment on your post or blog, give reviews, message you on social media or your website.
3. Nowadays, when people travel in a bus or car, they’re seen looking on the phone rather than the printed ads outside. So, you need to do marketing in the right place.
4. You can check the performance of your marketing through some analytic tools. Also, it gives you suggestions to make your advertisement’s performance better.
5. Many research says that more people will be using smartphones. So, it is definite that they will do many of their activities online. Nowadays, every company has social presence be it a website or at least a social media page. So, you need to do this because your competitors