Typography
Though it’s an old word, it is in highlight nowadays. We see typography in books, banners, websites, etc. Typography is the way in which a text is represented using different designs to make it more appealing and attractive to the readers. Different things like text type, line space, color, style, size are used in typography to give life to the text. Without typography, the text loses its beauty. It helps to visualize the feeling of the text written. Good typography can attract readers while bad typography distracts a reader.
Types of Typography
Typography needs to be done by an expert who has the creativity as well as proper knowledge on it. However, there are a few important things to consider in typography.
- Fonts
This is an important part of typography. Beautifully designed fonts make the text attractive. While creating a website or a banner, we must choose a perfect font for the content of it. Fonts come in different weights and styles.
- Size
It does matter a lot in content. Larger words catch the attention from the far. We all know how the important part of a text comes in a different size. In many places, terms and conditions are written in small size to avoid the eyes of the readers.
- Line Spacing
It gives shape to the article. It also helps in readability. If a text is written with proper line spacing, people feel easier to read it.
- Colour
Colour gives authenticity in a text. Colour choice depends on the meaning of the text. When we write something for youth, choosing some colors preferred by the young generation is better. Also color helps in readability as well. A black text in a white background is the easiest to read.
There are more types of typography nowadays in the hands of the designers. As a result, we see various beautiful typography around all of us.
Why Your Business Need Typography?
Yaadvi Brand Creators will be the solution for your typography related issues. But we make sure that you know the need and benefits of using typography.
- Typography makes your website or content user friendly. So, it attracts and retains the visitors of your website or readers of your content.
- Typography helps in making the decision. Among various competitors, if your content’s typography has the charm in it, it automatically gets visible by the public.
- Typography adds creativity and feeling to content. It helps to give life to the meaning of the text.
- It creates the uniqueness of your brand. It helps the public to recognize your brand easily. There are a lot of companies that use typography in their logos.
